For Lifecycle Estate Liquidators what they would do with $103,274 back in their business was not a hypothetical question.
Over five weeks, Lifecycle ran four auctions generating $45,940 in sales with 100% sell through on BidRush. At that pace, Lifecycle’s annualized sales volume comes to $367,521. With BidRush's 12% platform fees (plus the 2.9% Stripe fee) and the 5% Buyer's Premium (which the seller sets and keeps) Lifecycle keeps $103,274 more in profit every year compared to running the same sales volume on the old platform. For any fiduciary — whether it’s an executor, realtor, or move manager — it’s their duty to reduce client fees wherever possible. BidRush was built with that in mind.
“The results of running high value auctions on BidRush and lowering buyer's premiums spoke for themselves — it took a year to hit $100,000 in sales with the old platform. With BidRush we saw $46,000 happen in just five weeks!” said Jason Suderman, owner of LifeCycle
Beyond fees, switching to BidRush has massive benefits:
Every auction on BidRush is co-promoted to drive exposure for the seller’s business bringing them more clients. Sellers can also adjust pictures and descriptions even while the auction is live, giving them more control of their auction keeping momentum high and sell-through rates. BidRush doesn't show listings of auction items in other auctions stealing attention away from the seller's auction. Additionally, with BidRush, sellers stay in charge of refunds handled directly between seller and buyer with no opaque platform intervention and surprise fees weeks after the settlement reports are provided. Reports from BidRush are instantaneous and updated in real time.
Faster cash cycle and reinvestments are enabled by payments going directly to the seller’s Stripe account right after the auction closes - not after an extended reconciliation cycle with surprise refunds showing up at a cost to the seller!
Additionally, Under BidRush’s model, buyers are paying just a 5% buyer’s premium (which the seller decides and keeps), compared to 18% on the old platform. That means, across that annualized volume of sales, buyers collectively save $47,777 per year in fees at the 5% buyers premium instead of the 18%. Even if Lifecycle sets the buyer’s premium at 10% instead of 5% — a fee that goes entirely to the seller, not the platform, bidders still save nearly $30,000 a year compared to the old platform's 18%.
What this means
Lower fees and buyers premiums means more competitive bidding, and tens of thousands of dollars staying within the same community instead of leaving it. In an economy where every dollar counts, the BidRush model ensures both sides of the marketplace benefit: Buyers save thousands, Sellers keep more and Local communities stay stronger.
When fees are fair, everybody wins — and that’s why Lifecycle’s bidders have made it clear: they’re supporting sellers who choose BidRush.
It was no surprise that after the pilot, Lifecycle decided to move 100% of their auctions to BidRush — citing not only the cost savings but the control, flexibility, and community goodwill with lower buyer’s premiums - which Lifecycle keeps, contributing to their revenue!
What would you do with money back in your business?
Or what would your client do if you are passing savings in fees onto them? Wouldn’t you rather have it circulate in your local community, instead of it vanishing in platform fees?
Every auction run through BidRush helps small businesses in this time of need, and community growth with more local jobs. Sellers like Lifecycle put the savings circulate locally, helping small businesses thrive even in a tight economy, and buyers participate more in their auctions.
See how Lifecycle Senior Services used BidRush to expand its reach and reputation:
Book your Onboarding Call, and or contact us through a support →